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5 Lessons Learned from Social Media Market and Personal Branding

By Alex Drew

As this semester comes to a close I now have time to think back and reflect on some of the lessons learned through my Social Media and Marketing class. Coming into the class I really only had the most basic understanding of social media and how to properly brand yourself. Howvever, upon completing this course I now feel confident in my ability to use social media as a tool to further expand my learning while creating a brand for myself for future employers. Here are my top 5 lessons learned.

5.  The Value of a Personal Learning Network (PLN)

I now realize just how powerful a PLN can be. Through the use of my own PLN I was able to read and share helpful content for my career focus and greatly expanded my knowledge of the subject.

4. The Value of LinkedIN

Through this course I really have mastered LinkedIn and now know how to use it as a tool to connect with future employers. This was one of my favorite sites to work with and I am confident now in my ability to make beneficial connections and to put myself in a position for a great job upon graduating.

3. The Value of Twitter

Before this class I only viewed twitter as a way to interact with friends and as a tool to try to make others laugh. I had no idea the possibilities for learning and branding yourself twitter had to offer. Now I know how to use twitter as a tool to further my education into sales and also how to connect and interact with some of the leading sales experts in the industry.

2. Google+

Before this past semester I had never even heard of Google+! Now, however, I fully understand all its capabilities and the benefits it offers from creating valuable connections and interacting with groups. Also, I enjoyed connecting with some of my twitter followers on Google+ which really helped to form a solid social relationship.

1. Brand yourself

The best lesson this class has taught me was the importance to find a passion and use that to brand yourself to your peers and future employers. I always knew I wanted to be involved in professional sales. However, now I understand how to properly brand myself in a way as people see me as a great source on the subject and have positioned myself great for job opportunities after graduating.

In closing, this has been one of the most beneficial and challenging classes I have ever taken. Overall I think I was very successful in building a brand for myself and extending my knowledge into the subject of professional sales. Thank you for a great semester!

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3 Tips for Prospecting

By Alex Drew

As many successful salespeople know prospecting is the lifeline for your business. Without the proper list of prospects it is impossible to succeed in the sales world. You must continuously strive for finding qualified prospects and potential clients. Here are my 3 tips for successful prospecting:

3. Start with who you know

Have you honestly reached out and made an attempt at ground zero which is who you already know? Often times people are afraid to call friends and family in fear of bothering them. When I was selling life insurance for Northwestern Mutual I feared contacting my family and friends more then calling strangers! However, upon doing so I realized that it was not a  big deal and they were happy to help me and even generate me some business. Do not miss out on this opportunity. Do not let the fear of offending your family and friends get in the way of your success.

2. Contact past connections

Everybody thinks they do not know many people but this is false. You must get creative. When generating new contacts truly think about all the organizations or teams you have been apart of. For me, I found a world of opportunity when I begun to connect with past teachers, coaches, and even doctors. Do not ever rule anybody out. You must use all your resources if you truly want to be successful. LinkedIn is a great way to connect with these lost connections and will provide you with the contact information to get in touch with these people.

3, Prospect using your clients

One of the best ways to get out of your warm market is to prospecting using your current clients. Whenever you meet with them and have made sure all their needs are met do not be afraid to ask for who they know. If you have formed the proper relationships with your clients they will be glad to help. Ask questions such as who they play golf with, who are their members of their family, who do they think would be great for my business, and who is in need for my services. You must ask these kinds of questions because it will be hard for them to think of them on the spot.

In summary, do not be afraid to ask your family and friends for help. These people will want to help you and see you succeed. Next, connect with everyone you know do not rule anybody out. Lastly, use your current clients to help generate you future business for asking who they personally know. If you follow these 3 simple steps I have no doubt you will start to see new business being generated and begin to form new relationships with clients.

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Now, I would be interested to hear some of your successful prospecting tips.

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